Research Previews·Price Compared·Independent
The everyday upgrade

Supermarket Luxe

The top shelf of the ordinary shop: No.1, Finest, Collection. This is where the best £-per-joy on the whole site lives.

The Ladder: Chocolate

Good → Better → Ridiculous. Same craving, six budgets. (Indicative prices.)
Tesco Finest 70%£4
Waitrose No.1£6
Hotel Chocolat£15
Fortnum's£25
Pierre Marcolini£91
Harrods ultra-premium£150

The Ladder: Mince Pies

Good → Better → Ridiculous. Same craving, six budgets. (Indicative prices.)
Aldi Specially Selected£1.79
Lidl Deluxe£1.89
Tesco Finest£2.50
Sainsbury's Taste the Difference£3
M&S Collection£4
Fortnum's£12
Category photograph illustrating Torres Black Truffle Potato Crisps; not the exact retail product
Category photo, not exact pack · GeoTrinity · GFDL

Torres Black Truffle Potato Crisps

Truffle Hunter
£4 per 125g — offer price, was £5
View research preview
Category photograph illustrating Waitrose No.1 Triple Cooked Chips; not the exact retail product
Category photo, not exact pack · Acabashi · CC BY-SA 4.0

Waitrose No.1 Triple Cooked Chips

Waitrose No.1
£4 per 400g
View research preview
Category photograph illustrating Waitrose No.1 Paella; not the exact retail product
Category photo, not exact pack · Brillante · CC BY-SA 4.0

Waitrose No.1 Paella

Waitrose No.1
£10.50 per 800g
View research preview